WHAT WE'RE ASKING
Is your media budget spent where it actually performs best?
Where are the gaps in your attribution model?
How long after the spend do you find out what worked?
How fragmented are your media channels, really?
Does your brand show up when AI answers?
What we ask informs
how we work
— CASE STUDY
Turning Trust Into Awareness
THE DIAGNOSIS
A gym with a 4.9+ rating had nearly all that trust locked inside intent-driven platforms like ClassPass. Awareness rarely reached anyone who wasn't already looking for a boxing gym.
THE DELIVERABLE
A full audit-to-recommendation package: competitive positioning across four gym categories, defined audience and daypart targeting, specific placements (LinkNYC, OutFront, CTV via Disney+, Paramount+, Roku), and a phased rollout from creative greenlight to launch.
Digital Audits
Before any plan gets scoped, Dugbe finds out what's actually true, where budget is leaking, where teams are duplicating effort, where "it's working" hasn't been checked in a year. Everything else on this list starts here.
The Result: a clear, prioritized read on what's working, what isn't, and what's worth fixing first.
Digital Audits
Before any plan gets scoped, Dugbe finds out what's actually true, where budget is leaking, where teams are duplicating effort, where "it's working" hasn't been checked in a year. Everything else on this list starts here.
The Result: a clear, prioritized read on what's working, what isn't, and what's worth fixing first.
Growth Strategy
Before a dollar moves, Dugbe projects the growth and ROI a media investment could realistically drive, and recommends the channels most likely to earn it. Decisions get made on modeled outcomes, not assumptions about what usually works.
Media Strategy
Once the audit surfaces what's actually happening, strategy turns it into media and data decisions grounded in business goals, focused investment, and a clear path to efficiency.
You walk away with a scoped plan tied to specific business outcomes, not a generic playbook.
Partnerships
Every existing vendor and platform relationship is judged on results, not tenure. The audit surfaces which partners are delivering and which are not, and the ones worth keeping are the ones that add to the brand’s results and credibility, not just its logo list. For brands newer to the space, Dugbe also opens doors that would not otherwise be open, through relationships built over years, not paid placements or referral arrangements.
The result: a vendor stack judged by performance, not history, plus access to partners most brands cannot reach on their own.
Activation
Oversight through activation across programmatic, CTV, and social, keeping execution accountable to strategy every time. Results are reviewed as campaigns run, so reporting keeps pace with spend and the work stays tied to the plan it was built from, not drift once it goes live. Built for media programs still moving to a digital-first approach to activation.
Operations
Assessing how media is planned, bought, and activated, then setting clear guidelines that cut friction and delay.
What’s left behind: a framework a team can run without Dugbe in the room.
WAYS TO WORK WITH US
Fees are never tied to media spend. Read the FAQ.
Every engagement is different. We structure our work around what you actually need, not a pre-packaged service tier. Not sure which model fits? The first conversation is on us. We ask, you talk, and you’ll walk away with real thinking either way. Let's figure it out together.
Dugbe applied to a defined scope, such as an audit or a strategy sprint. No long-term commitment.
WHAT YOU GET:
A clear deliverable: a prioritized read on what's working, what isn't, and what to fix first.
BEST FOR:
Brands that need a specific answer, not an open-ended retainer.
Senior thinking on demand, for pressure-testing a plan or working through a specific challenge.
WHAT YOU GET:
Sharp questions first, then a clear, independent answer on the challenge at hand.
BEST FOR:
Brands that want senior expertise by the hour, without a fixed scope.
A standing thinking partner for media programs, from planning through day-to-day oversight.
WHAT YOU GET:
A diagnostic baseline up front, then a strategic read on every major media investment decision.
BEST FOR:
Brands in need of independent, senior perspective in the room every week.
Built from the gaps
The Gaps
Most people advising a brand on media have a stake in the answer. Agencies are paid through the media they place, vendors through the platforms they sell, and even well-intentioned partners are shaped by what keeps them retained.
That's why media budgets get spent on assumption instead of evidence: no one in the room gives advice that isn't shaped by what they're selling.
3
stakes in the answer
The Gaps
Most people advising a brand on media have a stake in the answer. Agencies are paid through the media they place, vendors through the platforms they sell, and even well-intentioned partners are shaped by what keeps them retained. That's why media budgets get spent on assumption instead of evidence: no one in the room gives advice that isn't shaped by what they're selling.
Dugbe Vision
Dugbe (DOOG-bay) takes its name from the historic crossroads of trade and community in Nigeria. As an independent digital media consultancy with no media to sell, no platform to push, and no fees tied to spend, we find out what’s actually true about a brand’s media before recommending anything. Founder-led, from the first question through oversight.
The Founder
Dugbe is built on Sean Akijobi's experience, and that experience came from asking questions. Curiosity took him from the publisher side to the agency side and across strategy, data, activation, operations, and commercial work, so no single channel or discipline shapes what he recommends. It's why Dugbe treats diagnosis as the actual product, not a formality on the way to a deck.
ASK US ANYTHING
We mean it. Bring a question, a half-formed idea, or a problem you haven't fully named yet. Tell us what's going on and we'll tell you what we think, no pitch, no script.