DIGITAL MEDIA
CONSULTING BUILT FOR
SHARED GROWTH.
WE GET TO THE ROOT CAUSE.
DIGITAL SOLUTIONS,
BUILT TOGETHER.
The Founder
Sean Akijobi built Dugbe on 15+ years of digital media advertising, first on the publisher side, then within global agencies, most recently at WPP. That range gave him a full view of where media investment and execution break down, and what it takes to fix it.
Dugbe is the result: an independent digital media consultancy helping brands streamline media investment and navigate an increasingly complex digital marketplace, with senior-level strategy and founder-level execution, without the overhead or fixed tiers of a traditional agency.
Proudly Black-owned and built on that same direct, hands-on standard.
15+
Years in digital media advertising
20+
Brands across auto, consumer goods, travel, luxury, insurance, beauty, and retail
CONSULTATIVE
SOLUTIONS FOR
SHARED PROGRESS.
WHERE STRATEGY MEETS EXECUTION
Digital media is only as effective as the thinking behind it. We work alongside brands and their agencies to close the gap between strategy and activation — bringing clarity to complex decisions and staying accountable to outcomes the whole way through.
Our consultative audits surface inefficiencies and outline a prioritized action plan — so you know exactly where to focus for more effective spend and stronger performance.
We help you build a media approach grounded in your actual business goals — not just channel best practices. That means knowing where to focus, what to measure, and why.
We help you analyze what your data is telling you, uncover strategic opportunities, and design approaches that translate insight into measurable growth.
We help identify and structure the right vendor and platform relationships — optimizing supply paths and building intentional partnerships that serve your goals, not just the other way around.
We support execution across channels — programmatic, CTV, social, and beyond — with hands-on guidance that keeps campaigns aligned to strategy.
We assess how media gets planned, bought, and activated — then provide clear, practical guidelines to reduce friction, improve efficiency, and create room for growth.
We work alongside leadership to build commercial frameworks that are flexible enough to scale and grounded enough to protect what matters — margins, sustainability, and long-term profitability.
HOW WE WORK
Every engagement is different. We structure our work around what you actually need — not a pre-packaged service tier.
Not sure which model fits? Let's figure it out together.
A strategic partner in your corner.
• Ongoing support for active media programs
• Embedded in your process
• Proactive, not just reactive
Focused expertise, defined scope.
• Audits, strategy sprints, one-time engagements
• Clear deliverable
• No long-term commitment
Senior-level thinking, on demand.
• Pressure-test ideas or navigate a specific challenge
• Flexible access
• No retainer required
GOAL:
A jewelry brand set out to expand reach and strengthen recognition in key markets.
SOLUTION:
Developed a thoughtful CTV strategy with targeted audiences to support broader brand awareness.
RESULT:
Reached 540K households across priority markets, boosting awareness and share of voice in target DMAs.
GOAL:
Modernize IO buying and media ops to enable efficient, scalable growth.
SOLUTION:
Shifted to digital-first activation and streamlined workflows to reduce waste and improve performance.
RESULT:
Reduced media CPMs by 20% and data CPMs by 65%, driving $120K+ in incremental revenue.
GOAL:
An agency desk sought efficiency gains, lower supply costs, and stronger results.
SOLUTION:
Reviewed supply paths and applied deal-level controls to support smarter buying decisions and operational efficiency.
RESULT:
More intentional supply-side partnerships drove a 35% reduction in supply costs.
GOAL:
A boutique gym set out to expand reach beyond its existing member base.
SOLUTION:
Audited digital footprint and channel mix to identify untapped awareness opportunities beyond intent-based search.
DELIVERABLE:
Delivered a full audit and hyper-local media roadmap to drive awareness ahead of pilot launch.
GOAL:
A weight loss brand sought to re-engage high-value shoppers more efficiently.
SOLUTION:
Used dynamic retargeting with suppression and frequency controls to drive efficient conversion.
RESULT:
Drove 32% increase in conversion rate and lowered CPA vs. previous campaigns.
GOAL:
A cosmetic brand launched a biodiversity-focused line, aiming to boost awareness.
SOLUTION:
Used a YouTube-first mix of skippable and non-skippable formats to boost lift and engagement.
RESULT:
+48% branded search lift, 173 new subscribers, and +80% channel engagement.
SELECTED
WORK
TRUSTED BY LEADING BRANDS
Let's Start the conversation.
We see this as the beginning of a conversation, not a pitch. Share what's on your mind — your goals, questions, or what you'd like to explore — and we'll take it from there.